These days, this idea of immersive experiences and experiential marketing has become such an expected extension of any serious brand's sales and marketing strategy that it's easy to take for granted the origins of its power…

Supporting the declaration that everything is bigger in Texas, we can easily understand (and trace) how the above extraordinary magic through strategy came to life through Stanley Marcus. Yes, as in that (Neiman) Marcus, the one who established Texas-sized glamour.

More than a belief, during her time as their Fashion Presentation Producer, the foundation for one-of-a-kind moments equally sensitive to budgets and business goals was transfused into Kathryn Knox's wings through his protege, Sandy Marple, VP of Special Events.

While Neiman Marcus' extravagant marketing efforts and ability to create magical wonderments have received all the recognition—we're talking all those that immersed customers in moments making fashion fairy tale dreams come true, the easy and fun stuff—the little secret to developing their century-long magnetic allure was their unrivaled, unparalleled, and unwavering commitment to over-the-top customer service. For 100 years, this combination created "brand magic" that nurtured a loyalty so fierce there was no limit to what they would create or do.

Making magic magical and sustainability sustainable is easier said than done. It really is a superpower. Still, whether tuned into your breath, embracing a torturous movement, transfixed by a fashion experience, or welcomed into a room full of whimsy, from Kathryn's backstage view to now, she creates space where magical moments, those from your dreams, actually do come true...