In 2012 W Hotels Worldwide + the Council of Fashion Designers of America launched a multi-layered, national partnership to support emerging fashion talent in growing their businesses. Enabling them to gain important exposure to local retailers, media and taste-makers, as part of this partnership, the W Hotels x CFDA {Fashion Incubator} selected eight promising designers in this inaugural class to tour cities across the country. These 2012 and 2013 trips included designers from Ari Dein, Burkman Brothers, Daniel Vosovic, Emanuela Duca, Jonathan Simkhai, Reece Hudson, Timo Weiland and WHIT. 


First stop out of New York, and the official launch, took Burkman Brothers, Daniel Vosovic, Emanuela Duca and WHIT to Atlanta, Georgia. A meet-and-mentor breakfast with SCAD and CFDA representatives was followed by a luncheon for 35 of Atlanta’s most influential, affluent and fashionable women and men. During this event at the W Atlanta, the designers introduced these guests to their brands via a moderated fashion presentation and then later personal tour of their dedicated pop-up shops. That evening, this time upstairs on the rooftop at Whiskey Bule, the designers hosted a fashion show and cocktail party for the local media, retailers and taste-makers.


As a way to properly introduce the next four design teams to the fashion capital of the South, Ari Dein, Jonathan Simkhai, Reece Hudson and Timo Weiland began their trip to Dallas, Texas with an exclusive meet-and-mentor breakfast with Neiman Marcus representatives at the luxury retailers original downtown location. Other stops included that to Forty Five Ten with former owner Brian Bolke and The Rachofsky House. Creating a pop-up shop at the top of the W Victory Park, a private luncheon and moderated fashion presentation for Dallas’ fashion elite kicked things off. That evening the designers joined co-hosts Nasiba Adilova and BAZAAR‘s Joyann King along with local media, retailers and taste-makers for a cocktail party and fashion show. Providing the perfect spot to watch the sunset, sip cocktails and peruse the designers wears, the evening took an unexpected turn when a tornado passed by a few miles away. The unpredictable weather giving everyone a true taste of Texas, with cocktails in hand guests continued the party downstairs in the basement.

Fashion Presentations + Shows @ W Hotels

Atlanta, Georgia + Dallas, Texas



Fashion Show Development + Management
Direct + Choreograph Fashion Show
Set Design


Model Castings + Fittings
Hair and Makeup Direction
Fashion Show Music Curation


Backstage Staff + Setup + Management
Fashion Show Item Logistics Oversight
Budget Management
Run of Show Development



Thumbnail photo of Ari Shapiro, Jonathan Simkhai, Alan Eckstein, Timo Weiland, Max Stein and Reece Solomon shot in Dallas by Cooper Neill/Getty Images for W Hotels.


Video of the Dallas events by The Coveteur.