Sustainable, ethical, vegan, vegetarian-friendly, conscious, eco-friendly or whatever you want to call it… seven years ago sustainable fashion-focused brands were few and far between.
Yet, long before trending hashtags and brands ubiquitous organic cotton tees, advancing the sustainable fashion narrative were a handful of designers, creatives and industry veterans who had been called to do fashion better.
Disrupting the system from the inside out, and armed with an enormous amount of perseverance/ unrelenting determination, we all abandoned the old and tired narratives, and transformed them at once into one that was more modern and elevated.
This was now Fashion. With a Side of Granola, and for us, we had officially hit reFresh.